Persuasive Fishing

General purpose: To Persuade Specific purpose: To persuade the audience to go fishing this summer. Central Idea: Fishing is fun and easy Pattern: Topical Pattern Introduction: I have been fishing for 10+ years and really enjoy it and would love to share this hobby of mine with others. Body: There are so many ways to fish and I would like to share with you some information on my favorite ways to fish. Bow fishing is my favorite way to catch fish and it begins around May when the temperature is constantly warm and last thru ought the summer.Some gear you will have to have is a bow a recurve or a compound it doesn’t matter but if you are not the best with a bow the best bow for you would be the compound because you have sights on the bow. A retriever reel and an arrow with any kind of tip will work. And the way the fish is swimming threw the water you must aim below where you see the fish at, it’s difficult at first but it gets easier. Cat fishing can be done anytime durin g the summer day or night.I prefer night time because there are less people fishing and the fish are more active. But the down side to fishing at night you must then bring a light or build a fire to see the end of your poles. The first thing you will need is a fishing pole with a heavy weight on the end of the fishing line with a treble hook around half a foot up from the weight you do this because cat fish usually stay toward the bottom of the lake or river.What I found works the best and smells the worst is punch bait and you push the treble hook down into the punch bait with a stick because if you get it on your hands they will stink for a while. And another good bait to catch the catfish with is chicken livers and they are a little more difficult to put on the hook. Conclusion: Fishing is a great and relaxing hobby to try out.

A Virtuous Woman Essay

Kay Gibbons can be said as one of the remarkable writers during her time. Despite of her past experiences especially during her childhood, remained strong and determined to pursue her dreams and make everything possible through her novels. Gibbons was born in 1960 at Wilson North Carolina. She is the daughter of Charles and Alice Butts. Her father is a tobacco farmer who is an alcoholic while her mother is a simple housewife. Her mother has a bipolar disorder that caused her death. She was first married to Michael Gibbons but after few years, they separated. Despite of the separation, Gibbons had her children namely Mary, Leslies, and Louise. She got married again to Frank Ward who is an attorney, but they separated in 1995. Now, she lived in Raleigh, North Carolina. According to researches about Kay Gibbons’ life, she loved reading a lot. In order to read books, she walked for three miles just to go to the Bookmobile where everything can be read for free. Acknowledging this kind of talent, she started writing her own novel. Her first novel was â€Å"Ellen Foster† in 1987. After a successful launch of this novel, she wrote another novel entitled â€Å"A Virtuous Woman† in 1989 that brought more success to her uprising career. After the two novels, she made another 6 novels – â€Å"A Cure for Dreams† in 1991, â€Å"Charms for Easy Life† in 1993, â€Å"Sights Unseen† in 1995, â€Å"On the Occasion of my last Afternoon† in 1998, â€Å"Diving Women† in 2004, and â€Å"The Life All around Me by Ellen Foster† in 2005. As we can see through Gibbons’ title of her novel, everything is about women. She talks about the weaknesses and strengths of women through her novels. However, she makes sure that women are winner in their duel against men in terms of social situations and relationships. One of the examples of Gibbons’ comparison of men and women’s capability in terms of relationship and love was her novel â€Å"A Virtuous Woman†. The story of Kay Gibbons entitled â€Å"A Virtuous Woman† is about an incomparable love between a couple that has been in love with one another despite of their age gap. Ruby is 20 years old while Jack is already 40 years old when they met each other and fall in love to one another. Despite having their gap, their love to one another bloomed in a lavishing way. Until one day, Ruby died due to lung cancer. Jack became paralyzed emotionally and intellectually because of her wife’s death. He grieved alone after his wife’s death. He also remained strong physically but he could not already utilize his body. This is a love story, plain and simple. It’s the tale of a 40-year-old tenant farmer and a 20-year –old daughter of the gentry, who happen upon each other through fate or by chance. Jack and Ruby alternately tell the story of their marriage, painting a picture of deep and varied color. They speak of the everyday events that shaped their lives, their shard philosophies, and their different approaches to problem solving. This creates a crystal-clear picture of a deep and abiding marriage of both body and soul. But late in the novel, Ruby dies of lung cancer, and Jack is left alone with his recollections and his grief. This audio review shows that Gibbons made a good attack in her novel. She opened a wide variety of perspectives and ideologies within her story. Though it was a simple story, stating everything of the characters’ everyday life and relationship, Gibbons put something into those scenarios in the story that readers could not also express. It means that her point of attack with every chapter of the novel is not the usual content of a story. These are the images and symbolisms in the novel. Readers can see but they could not understand the real meaning for they were showered with abundant conditions of the characters and their conflicts. Because the theme of the novel is love, Gibbons stated different arguments of acceptance, humility, contentment, and happiness. By showing the situation of the relationship of Ruby and Jack, Gibbons also explored the life of a young woman feel in love to an old man. Even if Jack is not that old, their age gap gave definition to the quotation, â€Å"love is blind for it comes in different sizes and shapes. † Her justification and evidence of true love were all stated in the novel. However, the question with this is that Ruby died first while Jack lives longer, why does Ruby became the virtuous woman? It is an amplification of women’s gravity towards men. Despite of her sickness, Ruby still work for her husband’s contentment while at home. Before she died, she preserved all things and foods needed by Jack for the next few weeks. She remained strong before she died. Her life during her first relationship was very tortuous that gave her inoperable tumors. However, despite all of these causes, she opened her life again to jack and gave him the best while she was suffering from her illness. Though Jack knows that Ruby is already suffering from her cancer, he still thought for his own self. As both characters in A Virtuous Woman come to grips with their impending tragedy, the interior monologues that Gibbons has Jack and Ruby voice in the novel propel it forward. Toward the end, Gibbons switches to a third-person perspective as the motivations and actions of other characters involved in Jack and Ruby’s life come into play. Elements of fiction developed the theme through its setting that gives atmosphere and connection between the story and the characters. Another element is the characters. They are the determiners of the story, whether to push each other’s character or to leave one another in vain. Characterization is also important in this theme because characterization moulds the characters into a certain aspect that is connected to the theme of the story. Another important thing to consider in showing the theme of the story is the plot. There must be a convincing conflict, a distinct climax, and a strategic resolution and lastly, the symbolism within the story. The theme of the story mostly manifests on the author’s symbolism whether nature, actions, or words of the characters. All of these things should be stated clearly in order to give its readers the justification to conclude the theme of the story because the author does not state his or her theme in the beginning of the story. Readers should obtain the meanings of the symbols, setting, and characters of the story in order to acquire the theme. When it comes to these elements of fiction, Gibbons stated her setting, characters, symbolisms, plot, conflict, and characterization thoroughly. She characterizes her characters in a simple but significant way. Her setting is also simple but her strategic attack towards every single situation in the story is different. She showered her readers with different symbolisms even if the plot and conflicts are simple. It means that a writer does not need to find strange plot and conflict just to attract readers. In terms of Kay Gibbons’ effectiveness, it can be said that she is an effective writer. She knows how to create imaginative characters with true personality. Once a reader read her novel, it was like a form of watching because the reader cold explore various elements of the characters, the settings, the images, and the whole plot of the story. She can also be seen as a feminist because she made sure in her novels that women are higher than men in almost every aspect. It is maybe because of her personal experiences as a wife and a daughter. As a whole, Kay Gibbons’ creativity and style towards her novels gave an opportunity to other women to show their meanings through their novels. It should not be an autobiography story but a way to show the society that women are not just instruments of men for they have their own identities. Kay Gibbon had learned from all her experiences in life. What she wants to experience with men was stated in her novels because in her novels, she can control men and gave them their weaknesses. It means that Gibbons’ is empowering women to stand in whatever kind of situation they may be. She described women as virtuous for in the society, women are only instruments and subjects. Through her novels, women are powerful and amazing in everything they do. Works Cited DeMarr, Mary Jean. Kaye Gibbons: A Critical Companion. Connecticut: Greenwood Press, 2003. Gibbons, Kaye. A Virtuous Woman. New York: Vintage Books, 1990. â€Å"Kaye Gibbons. † Contemporary Authors Online. 2006. Thomson Gale. Northeast Alabama Community College Lib. , AL 17 Oct. 2007 . Kaye Gibbons Home Page. 2007. 17 Oct. 2007 . Taylor, Maurice. â€Å"A Virtuous Woman. † Library Journal Apr. 1989. 17 Oct. 2007. MAS Ultra – School

Violent Media is Good for Kids by Gerard Jones Article

Violent Media is Good for Kids by Gerard Jones - Article Example Gerard Jones’ article â€Å"Violent Media is Good for Kids† provides a stimulating analysis on the subject of the positive qualities of violent media and its advantages to children development. Generally, the author argues that violent media emboldens children and helps in character development. Children exposed to violent media are more likely to be confident in life and achieve strong and confident personalities as opposed to those who are shielded from the same (Jones). Jones challenges popular assumptions that violent media automatically contributes to juvenile delinquency and violence in children. Although violent media is popularly and casually regarded as a hazard to children development, case analyses and research indicate that the same media is essential for positive socialization, emotional strength, and the development of mental and psychological defense in children.In this article, Gerard Jones effectively employs ethos, logos, contrasts, rebuttals, and lang uage to demonstrate, in different ways, the manner in which violent media can yield multiple benefits for growing children. The ethos is the article comes out in the manner in which the author articulates his authority on the subject of the importance of violent media on children. By beginning the article in first person and relating to a personal experience, the author effectively captures the attention of the reader and buys him or her towards his perspective on the subject.

Assignment 2 Example | Topics and Well Written Essays - 2000 words - 1

2 - Assignment Example Intuitively this can happen, but the evidence presented does not warrant that such would lead to the kind of seemingly dramatic downturn in the quality of the relationship between Lindsey and Malik, as described. The literature describes this fallacy as the Slippery slope fallacy which is a fallacy where the evidence to make a given conclusion is not sufficient. Here there may be an exaggeration of the consequences of Lindsey’s going to university over having a baby. After all, Lindsey can have a baby and go to university, and the choice does not preclude Lindsey having a baby after university. Moreover, given that the couple’s relationship seems long-term, it is unlikely that just one event whose consequences can be reversible can lead to the downturn of the relationship. The consequence is reversible because they can always have a baby during or after university, assuming that Lindsey is young and still have many childbearing years ahead of her (Bassham et al.). 2. Pr emise: (1) The Globe and Mail and the Toronto Star reporters made the claim that Mayor Ford uses crack cocaine, and that the mayor’s brother was a drug dealer in the 80’s. (2) Mayor Ford says that the reporters are â€Å"just a bunch of maggots† Conclusion: People should not listen to the â€Å"sleazebags†. Fallacy: Personal Attack Here the mayor says that because the reporters have questionable professional and personal morals, the conclusion is that their assertions that the mayor did drugs and that his brother pushed drugs cannot be true. He is equating the reporters' morals with the non-truth of their claims (Bassham et al.) It may be that the reporters are of questionable morals and integrity as far as looking for news and making sure that their newspapers are able to feed off sensational reporting, but the character of the reporters do not preclude them from making truthful claims relating to the activities of the mayor and his brother, especially s ince the newspapers themselves are reputable and can be presumed to have done its fact checking prior to the publication of the claims. The personal attacks on the reporters are not relevant to whether the mayor and his brother used/are using and/or dealt drugs (Bassham et al.). 3. Premise: (1) There are many weight loss programs available. (2) The Weight Watchers sales associate said theirs is the best weight loss program among alternatives Conclusion: The Weight Watchers program is the best there is. Fallacy: Hasty Generalization Here the conclusion is that since the sales associate says Weight Watchers is the best, then that claim must be true. This is relying on the authority of one person, the sales associate, and not considering that other points of view may yield different answers as to which program is the best (Bassham et al.) It may be true that the Weight Watchers program that Keesha enrolled in is the best in the market, but this cannot be concluded from the evidence tha t Keesha presented, which is the word of the Weight Watchers sales associate. The evidence is small, and just consists of one sample so to speak, whereas a more

The Reason Why the Developing countries are not developing Essay

The Reason Why the Developing countries are not developing - Essay Example The question that puzzles the minds of many economists, politicians and the general population pertains to why the developing countries are not developing. This is due to the fact that they have remained underdeveloped for more than a century and very few show signs of becoming industrialized or developed in the near future. The objective of this paper is to explore why and what measures make a country be categorized as a developing country. It will also discuss why there is the lack of development in these countries. The development of a nation is usually measured with statistical indexes such as life expectancy, income per capita, gross domestic product (GDP), and literacy rate among others.2 A Human Development Indicator for the above statistics has been developed by the United Nations to measure the human development levels for countries where reliable data can be found. Based on these statistics, a country is categorized as developing when it has not yet achieved a considerable degree of industrialization relative to their population, and with low standards of living. These countries are also categorized as developing countries since they have low literacy levels, low income per capita, and short life expectancy. Why Developing Countries Are Still Not Developed Several reasons have been established as the leading factors contributing to underdevelopment in developing countries, first being lack of infrastructure. Most of these developing countries have not yet taken the initiative of investing enough to construct the infrastructure that boosts the efficiency of both capital inputs and labor.3 The main reason is that it is generally costly to install an infrastructure as it requires a large capital expenditure. However, since most of these countries are still poor, they are not in a position to invest much in the infrastructure. Infrastructure is important for the development of a nation. For example, hospitals are necessary to maintain the health of the wo rking population. Roads are also important to promote trade and attract investments in a country. Lack of good highways usually increases the cost of transport, thus hampering trade. Good housing as an infrastructure is also necessary to shelter the working population. Moreover, growth of urban areas is dependent on investment in infrastructure. However, all these infrastructural facilities being either unavailable or poor is what hamper development in developing countries; this is evident in countries such as Sudan, Eritrea, Ethiopia, and Syria among others. Lack of skills has also been singled out as a factor contributing to underdevelopment in developing countries.4 Development of a country is highly dependent on the literacy level of the population and the ability to embrace the use of technology. This is what has made countries such as the United States, Britain, Germany, and France to become fully developed. China is also a new country that was a decade ago considered as a dev eloping country has embraced the use of technology. This has moved it from a developing country to an industrial one. However, most developing countries lack the skills and the proper education to enable its population to employ the use of techno

The Impact Of The Big Name Brands On The Consumers Essay

The Impact Of The Big Name Brands On The Consumers - Essay Example Luxury has the power to give to people an idealized image of beauty and satisfaction. Until the mid 20th century few people could afford to have luxurious items and only a privileged class of society had access to luxurious items. However in the past fifty years, the tide has turned and luxury has come down to the majority of the people in the shape of brands, which are targeted at upper middle class. This change to brands (luxury) started its way slowly in the 1980s, where the rise of individualism fueled the power of business and brands sprouted up to be consumed by wealthy consumers. The purpose of the brands was to spread the charm and luxury creating a personality cult, where people would identify themselves with their brands (Koehn,2001). Branding is the foundation for a business, which is meant to label a product. In marketing, the brand is considered as an embodiment of all information related to a product. A brand normally includes a name, logo, images, fonts or services, which typically arise in consumer’s mind, when a name or logo is mentioned. Thus we can say that brand is a combination of attributes, which are communicated through emotional attachment with a product. The value of the brand is in the mind of the consumer, which creates this promise of satisfaction. However brand is not merely creating the emotional attachment, but it moves beyond emotional forms and give two kinds of experiences; direct and indirect messaging. For example, a customer driving a car is gaining direct experience. However it is not possible for marketers to send a direct message for all their products, they opt for indirect experiences, such as Nikkei products are associated with fun, excitement, and sport as portrayed in TV commercials and magazines (Bush & Victoria, 2004). This kind of branding is repeated again and again to make it effective in the consumer's mind. Thus we can say that branding main purpose is to convey product message in multiple ways involving consumers in a compelling way to think and buy the product. The value of the brand lies as a security for the company earnings.

The Concept of Leadership in the media Assignment - 1

The Concept of Leadership in the media - Assignment Example It further elaborates the benefits of ethic and social responsibility in customer in company operations. The article looks into a new workplace diversity system to assist employers to create fairer and diverse workplace. The article explains further the need to have diversity in workplace in relation to economy and performance of the firm (DuBrin, 2011). Promotion of diversity in workplace makes employees from minority feel secure and become more productive. This type of platform for training on diverse employment assists in improving ability of employees working together and productivity. The article comes from women agenda website that which reports only facts. Article gives a good tool in improving and managing diversity at workplace. Saly, J. (March 05, 2015). Workplace diversity. It makes cents. Women’s Agenda.Web. March 14, 2015. Retrieved from http://www.womensagenda.com.au/talking-about/top-stories/workplace-diversity-it-makes-cents/201503045395#.VQQZf-T4VKo Vanderhorst, D. (March 6, 2015). FPAA summit emphasizes social responsibility. The Packer. Web. March 14, 2015. Retrieved from

Symbolism in Mr Rochesters Descriptions of Jane Eyre Essay

Symbolism in Mr Rochesters Descriptions of Jane Eyre - Essay Example At their first meeting (in Chapter 12 of the novel), Mr Rochester and his horse have taken a fall, and Jane Eyre is the only human being at hand to offer help. When he comes to know that she stays at Thornfield, he is puzzled because he cannot make her out. He can see that she is not a mere servant; when she tells him that she is the governess, he expresses amazement at having 'forgotten' that possibility. However, it is only when they next meet that she learns that he is the master of the house. At this time, in Chapter 13, he reveals what he thought of his first meeting with her: . . . you have rather the look of another world. I marvelled where you had got that sort of face. When you came on me in Hay Lane last night, I thought unaccountably of fairy tales, and had half a mind to demand whether you had bewitched my horse: I am not sure yet. In the course of the conversation he admits that he would not have managed to guess her age, for her"features and countenance are so much at variance." He demands to see her schoolgirl drawings and judges that they have been born of "elfin thoughts." . . . In the next chapter, at his next meeting with her, Mr Rochester reiterates that there is something "singular" about Miss Eyre: . . . you have the air of a little nonnette; quaint, quiet, grave, and simple, as you sit with your hands before you, and your eyes generally bent on the carpet (except, by-the-bye, when they are directed piercingly to my face; as just now, for instance); and when one asks you a question, or makes a remark to which you are obliged to reply, you rap out a round rejoinder, which, if not blunt, is at least brusque. This seems to be the only description of Jane by Mr Rochester that accords with the one that occurs at the end of Chapter 26. It appears to imply that he sees her grave and pure simplicity, and that the elfin and fairy imagery he scatters so readily in his descriptions of her reflect his own thoughts and fears rather than his conception of her true nature. In Chapter 15, Jane, perhaps somewhat roughly, saves her sleeping master from a fire. The words that he then addresses to her are, to put it mildly, unusual: "In the name of all the elves in Christendom, is that Jane Eyre" he demanded. "What have you done with me, witch, sorceress Who is in the room besides you Have you plotted to drown me" It is, surely, only Mr Rochester's conception of Christendom that can accommodate elves, witches and sorcery. Anyway, Jane is not in the least put out by this response and answers her master "in Heaven's name" without reference to any such profane or pagan imagery as used by her master. Mr Rochester, in Chapter 19, disguises himself as a gipsy woman who had come to tell the fortunes of the single women of quality then present at Thornhill. The other ladies are either amused or disappointed with what they hear, but the fortuneteller seems to have come especially to read Jane's fortune. When face to face with Jane the ' woman' sheds her gipsy tongue and declaims in high poetic language: The flame flickers in the eye; the eye shines like dew; it looks soft and full of feeling; it smiles at my jargon: it is susceptible; impression follows impression through its clear sphere; where it ceases to

Roles, Responsibilities and Skills of a Coach Essay Example for Free

Roles, Responsibilities and Skills of a Coach Essay Alex Ferguson A role model is a person who serves as a positive example and whose behaviour and success is emulated by others. The way the coach conducts themselves in the presence of their athletes is important to get the respect of their athletes so they are able to coach them successfully. Alex Ferguson is a fine example of a role model because he produces such successful teams and always conducts himself in a professional and respectful manner which rubs off on his players. This is especially evident in players such as Ryan Giggs and Paul Scholes who are also great role models of the game and they have been heavily influenced by Alex Ferguson throughout their careers. This is one of the reasons his team has won the league so many times, became European champions and he has created so many world class players. An example of him using this is with Wayne Rooney. When he came to United he had a very fiery temper and would often break the rules and end get yellow carded or sent off causing a disadvantage for his team but after being coached in the right way by Ferguson and following his example he has learnt to conduct himself properly and control his anger much better. This influence from Alex Ferguson has been vital in making him the top class player that he has become. Linford Christie – Is also a great role model but in a different way. He is more of a role model to his athletes because of his own sporting achievements. He is the only British man to win a gold medal in the 100 m at all four major competitions: the Olympic Games and the World, Commonwealth, and European championships and he still holds the British 100m record. This would be impressive to any aspiring athlete and they would be more likely to respect what he says and more likely to listen to him because they know he knows what he’s talking about. His athletes are inspired by his achievements and will be more motivated by him being their coach because of all of his achievements. He is quoted in The Independent saying: â€Å"I think the athletes respond well to me because I have been successful. I know what it takes to get to the top. I know what psychological games to play and the importance of mental power. Alex Ferguson and Linford Christie are similar in that they are both well respected and great role models to their athletes. Coaches like this are typically very successful because to be successful it is important for their athletes to look up to them so they listen to and respect their advice so the coach can do their job effectively and improve their performance. The differences between the coaches are that Ferguson earns his status as a role model for his coaching success and Christie gets his from his sporting success. This means that they both have different types of knowledge and would probably have completely different coaching styles. Ferguson is more experienced in coaching and a better manager of his players whereas Christie would have a better understanding of any issues his athletes may have because he has been there himself at a higher level than them and he probably doesn’t stick to the conventional coaching methods and would have his own ways of doing things. Manager Alex Ferguson – One of Alex Ferguson’s most important roles is being a good manager. Being a manager involves him being able to man manage players to ensure he gets the best out of them. Management is especially to Ferguson because he coaches football, a team sport so his role as a manager is important to make sure he is picking the right players in the right positions in the right games and also deciding when to make substitutions at the right time. An example of good managing by him is when he brings on Carlos Tevez as a sub in a tough game when the other forwards are tiring because he has fresh legs and a very good work rate. This has proved to be very effective for him because he has brought Tevez on at the right time in some important games and he has changed the game. Linford Christie – One of the roles that Linford Christie would have to fulfil is being a manager. For him this would include being well organised for example having the training sessions planned before the session and most importantly the one to one man management of each of his athlete’s. This is obviously very important for Christie to have as he coaches individual athletes and he has to manage them in the right way to get the best out of them. For example, some of his athletes might respond better to him having a go at them after a poor performance and some might respond better to a friendly arm around the shoulder. It is vital that he is able to recognise which athlete’s need which type of management or he could be damage his relationship with the athlete which could result in a drop in their confidence and their performance. Alex Ferguson and Linford Christie are similar in that they both have to have good man management skills which means they have to be good communicators, good leaders and be able to support their athletes individually. The main difference between these two coaches when it comes to managing is that Ferguson has to make a lot more decisions because he has to make a whole team work together successfully so he has the added responsibilities of picking the squad, when to drop players and who needs to be rested whereas Christie only has to be concerned with one athlete at a time and to make sure that athlete is happy and performing well. Friend Alex Ferguson – It is important that the coach of a successful team is also a friend to their athletes. This is because if an athlete feels that they have a good relationship with their coach they will perform better overall. Being a friend to their athletes is important to develop loyalty and a good understanding of their athletes. This enables them to know which way to coach them individually also to help the athletes overcome issues and problems such as injuries and personal problems. The main skill needed to fulfil this role effectively is good communication skills. An example of Alex Ferguson being a friend is the way he has supported and encouraged players such as Wes Brown and Owen Hargreaves through career threatening injuries and offering them advice and help. Linford Christie – One of Linford Christie’s roles as an athletics coach is to also be a friend to his athletes. It is especially important for Christie to have this kind of relationship with his athletes because they are individual athletes and they don’t have team mates or many other coaches to rely on for support. Darren Campbell, one of his star athletes said, Well, to begin with, he is compassionate, says Campbell. He is not a bully. He doesnt throw cups of tea. People who say he is arrogant dont know him. What it is about him is confidence, belief. I know its a fine line, but I have known him since I was a 14-year-old and he has always had a soft side. One of his greatest assets is that mentally he is one of the strongest people I have ever met. It is clear from this statement that he is a friend as well as a coach to this athlete. Darren Campbell is Britain’s top sprinter so this type of coaching has proved to be a success because he is inspired by Linford Christie, he trusts him and will therefore make his job easier to coach Campbell as he will listen to his advice and put 100% into training. Alex Ferguson and Linford Christie have similar roles to play as a coach and one of the roles they have in common is to be a friend to their athletes. They both do this well and have a good balance of when to be a friend and when to be a coach which can be a difficult balance to have but it is a vital part of achieving success with a team or an individual athlete. I think it is more important for Linford Christie to be a good friend to his athletes because he works with them on a one to one basis mainly whereas Alex Ferguson’s main role is to pick a successful team for each game and this is more important than being friendly with the players. It is part of his job to upset players because all of his players in the squad would like to play every game but obviously they can’t all the time. Educator Alex Ferguson – An important part of being a successful coach like Alex Ferguson is to be an educator. Even though his players are some of the best players in the world, he still has a role of educating them further so they can continue to develop as players. The educator role for a football coach includes educating the team about new formations, new positions that players may be put in and to further educate them about the game in general. A sports coach also has to have a good amount of knowledge about the scientific side of the game, such as nutrition, recovery and fitness and have the communication skills to get these messages through to the players. An example of his success because of the way he has educated his players is when the champions league semi final against Arsenal. Every player had a full understanding of the formation and their role in the team, even though some players were in a different position than what they’re used to such as Ronaldo playing cent re forward when he’s usually on the wing. This is because they would have been training during the week before the game getting used to playing this way and so they could ask Alex Ferguson any questions they had about where they were playing so they knew exactly what to do when it came to the game. Linford Christie – Also has to be a good educator in order to produce successful athletes. He has to educate his athletes mainly on their technique because he coaches sprinters and to improve their times they have to improve their technique. Christie has a lot of experience of being a successful sprinter so he passes down this knowledge to his sprinters to improve their times. An example of Linford Christie educating an athlete is when he first had Darren Campbell he realised that the best part of his 100 meter race is the last 40 metres so they needed to work on his start and his coach has educated him to improve this. Alex Ferguson and Linford Christie both need to be educators to ensure their athletes are successful but in different ways. Alex Ferguson’s role as an educator is less specific than Linford Christie’s because the smallest detail or a slight different technique in sprinting can mean the difference between a gold medal and not even getting a medal. So Christie may have to concentrate on coaching something specific like an athlete becoming quicker off the blocks. Alex Ferguson has to concentrate mainly on team performance so his educator role mainly concerns coaching the team as a unit on larger scale things such as formation. Sometimes though, Ferguson would also have to coach individually like Christie. Responsibilities Legal obligations Alex Ferguson – Even coaches of professional teams have legal obligations which include abiding by the rules that have been put in place by FIFA. Some of these rules include player protection especially those under 18 and the rules that are set regarding signing players or selling players. For example, if Alex Ferguson wanted to sign Kaka he couldn’t approach him or even get in contact with him without his clubs consent or he would be breaching the rules. It is also his legal responsibility to make sure his players are training in a safe environment with safe equipment. He also has to make sure that there are the appropriate medical staff and facilities to take proper care of his players. Linford Christie – Also has to apply with the legal responsibilities that come with being a sports coach. He has to make sure that he is using suitable and safe equipment and facilities when working with his athletes. Christie would also have to have the appropriate coaching qualifications to coach at the level does. Another one of his legal responsibilities is to educate his athletes and to enforce the rules and regulations put in place by the governing body of the sport. For example, Linford Christie has to discourage his athletes from using illegal performance enhancing drugs because they are banned from the sport and if he is caught they could both be in serious trouble for breaking the rules. Both of these coaches have to satisfy their legal obligations as sports coaches and they are similar in doing this because they have the same general legal responsibilities for any coach of any sport, some of which I have already discussed. Their roles differ slightly due to the obvious difference in the sport they are coaching. Alex Ferguson has to deal with the issue of buying and selling players and all of the rules that come with it but because Linford Christie is only dealing with individual athletes and it’s a different business where they don’t really buy and sell their athletes. Both coaches obviously have to discourage drug use but it is less popular in football than it is in athletics, particularly in sprinting so it plays more of a role in Linford Christie’s job than in Alex Ferguson. Professional conduct Alex Ferguson – One of Alex Ferguson’s important roles is to conduct himself professionally especially because he is in the media so much and he would get in all sorts of trouble if he didn’t act this way especially on television because there are a lot of people that look up to him. He also has to act professional around his players and his staff which would include using appropriate language, being well presented and not smoking or drinking at inappropriate times such as during training. An example of him being professional is last week when Ronaldo had a tantrum after being substituted against Man City which would have been quite embarrassing for him but when he was interviewed about it he acted professionally and didn’t turn on his player he just said that it was good that he wanted to play so much and that he’d spoken with him about it. Linford Christie – Also has to conduct himself professionally because he is a professional sports coach and he has to be a good role model to his athletes. He has to act professionally with his athletes so things such as executing good practice, setting an example to his athletes, not swearing, drinking or smoking in his athlete’s presence and complying with the rules the governing body has set.. He should also have the appropriate coaching qualifications to be coaching Olympic athletes. An example of him being professional is when he took two of his athletes to the Olympics but because of a rule saying he couldn’t work behind the scenes with his athletes during the competition because of being caught for drugs when he was an athlete he didn’t argue it and just sat in the stands to support his athletes. Both of these coaches need to conduct themselves professionally at all times especially when they are with their athletes because they have to set a good example to their athletes and have their respect. Their responsibilities, as far as professionalism goes are the same because they both have to be well presented, execute good practice, adhere to their code of conduct, have the appropriate qualifications to coach at the level they do and act and speak appropriately. Health and safety Alex Ferguson – It is his personal responsibility to ensure his players train and play in a safe environment. For example he can’t let his team train on a pitch covered in pot holes because it is dangerous and could cause injuries. He has a duty of care to follow to protect his athletes. It is also his responsibility to have the appropriate equipment and facilities as well as the health issues he will have to deal with. Issues such as, being aware of illness and injury and taking the appropriate precautions to ensure the care of the players. For example when Ronaldo was injured at the start of this season, even though he is the best player in the world and obviously he would be a big loss to the team, Ferguson has a duty of care to take care of him and not to let him play before he is properly ready because they need to win a particular game. Linford Christie It is his responsibility to make sure his athletes have a safe environment to train on and to make sure they are wearing the correct equipment for the training surface. For example, if an athlete turns up for training with only his running spikes and Christie has a road running session planned, he can’t let the athlete run on the concrete with running spikes on because it is dangerous. He would just have to adjust the session. He has to make sure his athletes aren’t over trained and make sure they have appropriate rest, especially before a competition so they can perform well and be successful. It is also his responsibility to be aware of any illness or injuries that means the athlete either can’t train at all or can only do certain things so training would have to be adjusted. Alex Ferguson and Linford Christie have the same health and safety responsibilities even though they coach different sports. They have to take health and safety precautions to ensure the safety of their athletes by preventing injuries because an athlete of a team of athletes can’t be successful if they cant participate in competition due to injury. Linford Christie has to be even more careful with his athletes because they are individual and if the athlete can’t perform they cant just be replaced like in Alex Ferguson’s team. Equal opportunities Alex Ferguson – Has to make sure he treats everyone fairly and gives everyone equal opportunities and pick his squad based on the player’s talent not on where they’re from or what they look like. It is his responsibility to pick a successful squad of the best players to win trophies and competitions. For example, Ferguson couldn’t refuse to pick someone from Brazil just because he doesn’t like them. Alex Ferguson doesn’t discriminate against anyone which is one of the reasons he has such a successful team, because he picks the best person for the job regardless. For example, his team comprises of people from all over the world including Anderson, Rafael and Fabio from Brazil, Ji Sung Park from Korea, Nemaja Vidic, Zoran Tosic and Adem Ljajic from Serbia and Patrice Evra from France. Linford Christie – It is also one of his responsibilities to give equal opportunities to any athlete that he coaches. He can’t discriminate against anyone, he just has to coach any athlete that he thinks he can have a positive effect on and help become successful. At the moment he is coaching Katharine Merry and Darren Campbell which proves he doesn’t discriminate against gender or race, he coaches who he thinks is going to be successful. Both of these coaches have a responsibility to give everyone equal opportunities by not discriminating against things such as age, gender or race. They have to treat everyone as equals and respect their rights. Skills Communication Alex Ferguson – It is important for Alex Ferguson to have good communication skills because he has to be able to get his coaching points across effectively. Alex Ferguson is a successful coach because he has very good communication skills and uses all the different types, including verbal and non verbal which includes things like hand signals, body language, eye contact and facial expressions. He is often standing at the side of the pitch shouting instructions and using hand signals to further get the point across. This type of communication can be important in a successful team performance like when he wants players to swap positions or change formation during the game. He also has to have good one on one communication skills to give feedback and advice to players. Linford Christie – It is important for him to have good communication skills so he can get coaching points across so the athletes understand it and it can help them improve their performance. Linford Christie has to have good one on one communication skills and the main type of communication he needs to use is verbal. An example of him using verbal communication with his athlete is when Darren Campbell came second in a race and Linford congratulated him, gave him some positive and negative feedback because he came second and maybe could have won but he explained that he was still proud of him and that he had done very well. It is important for every coach to have good communication skills to be successful coaches in any sport. They have to be able to interact with their athletes to be able to get a good understanding of them and therefore the best ways to coach them to get the best out of their athletes. Linford Christie has to focus more on one to one communication with his athletes individually whereas Alex Ferguson is more concerned with team dynamics and making sure they are ok individually so the team performs well. Both coaches use their communication skills effectively to get the best out of their athletes and to keep a high standard of performance. Organisation Alex Ferguson It is vital for him to have good organisation skills in order for his athlete’s to be able to train and play the best that they can. He has to have training sessions planned and set up before they are due to start and he has to employ people at the club that ensure everything to do with his athletes and their needs are sorted so all they have to worry about is training and winning games. For example, he has other coaches that help him with the sessions and people like a kit manager and other managers and administrators are employed to help things run smoothly. The coach has to be very well organised because he has many people working for him and they all have to be organised, where the players have to be and where has to be very well organised because Man United couldn’t turn up to a game half an hour late. Everything has to be on point when it comes to running one of the best football clubs in the world successfully. Linford Christie – He has to have good organisation skills especially when it comes to training programs, training sessions and competitions. Sprinters have all different kinds of training that they need to do to be successful and they need to have good balance and fit into the training program so that the athlete gets enough rest and recovery and isn’t over trained because this would have a negative effect on their performance. They have upper and lower body strength sessions, Plyometrics and power training as well as the obvious sprint training. For this to work well the coach has to be very well organised and have all of the sessions planned in advance and the athlete has to be at events on time and well prepared. Both of the coaches are similar because one of the skills that they have to possess to be successful sports coaches. They both have to plan and organise training sessions, they have to have good time management skills and make sure their players are where they need to be early so they have time to prepare for their competitions and perform their best. It is probably harder for Alex Ferguson because he has to organise an entire squad of players effectively.

Difference Between Fasb and Iasb Essay Example for Free

Difference Between Fasb and Iasb Essay Major similarities between FASB and IASB: Same organizational structure FASB and IASB are each belongs to an organization that has four main bodies. Also, the internal structure and responsibility assignment of these organizations are basically the same. FASB and IASB are the standard setting board of the organizations. Other three parts of the organizations are there to support the standard setting process, such as selecting board members and deal with emergency issues (Kieso, et al. , p7-9). In addition, both boards have members from varies industries including accounting, finance, business and academia (Virginia Law Business Review, fall 2008, p283). Private entities Both boards are private entities that have been assigned the role and responsibility of developing and deploying Accounting Standards (Virginia Law Business Review, fall 2008, p284). By private, it means the standard setting process is not affected by politics. However, since the governments are also relying on standard set by these private institutions, both FASB and IASB are sensitive to politics to varies degree. Similar procedure of making rules Despite any internal and external influences, the procedure of drafting and publishing Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS) are similar. Generally, the process is as follows: discuss whether to add new project to agenda mostly based on recommendations from investors; plan for the project; draft the standard; vote and publish the standard once it is approved(FASB: Financial Accounting Standards Board, n. d). However, since each board has different members and they are setting rules based on its own investor’s concern, also by other external influences, they produce distinct rules. Differentiations between FASB and IASB: Scope of operations The jurisdiction of the IASB could be the whole world of commerce and industry, include EU nations and states, the latter is confined mainly to the United States and its trade partners (Virginia Law Business Review, fall 2008, p303). Because of this, the citizenship of the trustees has become a problem. The IASC Foundation has huge pressure of balancing the culture background of the board member; nevertheless, European members are still the majority of the board with a proportion of nearly 50% (Virginia Law Business Review, fall 2008, p307-308). This problem shows that the IASB standard setting has more outside interference. Political settings Different political settings for FASB and IASB authorized them different degree of independence. In the US, the standards set by FASB are implemented unless the Securities and Exchange Commission (SEC) interferes and prevents it for being accepted. However, in the case of IASB, standards set by the IASB do not gain value and authority unless these are passed by the European Commission (EC) (Virginia Law Business Review, fall 2008, p291). Funding The FASB is now financed through an obligatory contribution system, and therefore sheltered against financial influence. The IASB is financially depending on noncompulsory contribution from financial institutions, thus there is relatively huge financial pressure on IASB. Recently IASB has taken significant steps to widen the source of funding but the degree of mprovement varies from countries (Virginia Law Business Review, fall 2008, p292-298). Which approach to support? I would like to say the FASB standard setting approach is more appropriate considering your accounting background. Since many of your clients are Fortune 300 companies who would find FASB more in harmony with their preparation and presentation of periodic accounting statements and records. FASB is also in line with mo st widely accepted accounting norms and practices in the US. With less external influence, more freedom in standard setting and sufficient funds, I believe the FASB standard setting process is more trustworthy.

Effect of Odour and Lighting Intensity on Memory Recall

Effect of Odour and Lighting Intensity on Memory Recall Galindez, Dale Gilbert Varela, Sebastian Franco Yarte, Sonja Lynn Zaidem, Arwin Alexis The Effect of Intensity of Odor and Lighting of Environment to Memory Recall The principle of encoding specificity has been a key factor for memory recall. It has been found that a person has a higher chance of retrieving an information if they are in the same place where they have encoded the information (Tulving and Thomson, 1973). However, even if a person is in the exact place where he encoded the information, there are factors that should be considered to make the principle of encoding specificity stronger. A key factor would be attention. Attention usually refers to concentration on a particular aspect of the external environment, although it is possible to attend to one’s own thoughts and other internal states. The essence of the typical use of the term is captured in a statement by 19th century German physiologist Hermann von Helmholtz, who noted that an observer who is steadily gazing at a fixation mark can, at the same time, concentrate attention on any given part of the visual field. The point in space, to which one is directing one’s eyes and the point to which one is attending to, thus are not necessarily the same, and one does not have to move the eyes to shift visual attention (Chastain, 2014). Another would be state-dependent memory. A person is more likely to retrieve an information if he is back in the original state when he first encoded the information. An example would be if a person consumed a substantial amount of alcohol when they learned a certain information. There is a higher probability for the person to remember the same information if he is to consume the same substantial amount of alcohol compared to trying to remember the information without consuming alcohol at all. If those two factors are important in memory recall, then the reduction or removal of either factors will make encoding specificity significantly weaker. In that case, we, the researchers, plan on testing whether intensity of odor and lighting of the environment will have a significant effect to memory recall. Because of these two factors that affect memory recall, we have formulated questions which we intend to study about. We question if the intensity of odor alone will have a significant effect to memory recall. We also question if the lighting of an environment alone will have a significant effect to memory recall. Finally, we also question if both the intensity of odor and lighting of the environment will have a significant effect to memory recall We have formulated three hypotheses that will answer our research questions. We believe that the intensity of odor will have a significant effect to memory recall. We also believe that the lighting of the environment will have a significant effect to memory recall. Lastly, we believe that the intensity of odor and lighting of the environment will have a significant effect to memory recall. Literature Review After the study has been done by Tulving and Thomson in 1973, many people questioned that the validity of the study seemed more correlational than causational. Because of these uncertainties, many studies were done after the original study. Pointer and Bond (1998) used the same principle but it was focused on the context-dependent memory. The study was done by having the participants remember a passage which was previously chunked for 21 times. The paper in which the passage was printed was scented with peppermint, and was colored bright yellow. Then, the researchers measured how many chunks the participants were able to remember after they were made to answer a word search puzzle. A half or a full point was given to the participants for every right chunk they gave. It was found out that context-dependent memory is present in the olfactory cue, but not in the visual cue. Another study based from the original study was â€Å"Encoding Specificity Manipulations do Affect Retrieval from Memory† (Zeelenberg, 2005). The study describes two kinds of errors people may make with regards to memory. One is errors of omission wherein people fail to retrieve information in their memory and the other one is errors of commission wherein people retrieve information that did not actually happen. This study focuses and questions the idea of how people report what they have retrieved. The study mainly points out that what the participants have retrieved, whether right or wrong, is not necessarily what they report. Participants in an encoding specificity experiment may actually have retrieved the right words but due to their lack of confidence and in an attempt to reduce the number of mistakes they might commit, they do not report what they have retrieved. Due to the experimenters’ awareness that errors like this may affect their results, the method they used were the presentation of a target word, which the participants should retrieve. However, this target word had two cue words, which were presented to the participants, were something that they could use as retrieval cues. Another study, Age differences in encoding specificity (Puglisi JT et al, 1988) focuses on how the encoding specificity ability of people are affected by age. In their experiment, participants were divided into 2 groups; the first were a group of young adults who had an average age of 19.2, and the second group were old adults with an average age of 71.4. The study task presented had targets and retrieval cues that had either a strong or a weak semantic relationship. Additionally, cues presented at recall were either the same as or different from those presented at encoding, resulting in four encoding cues—retrieval cue combinations: (a) strong encoding cue and (same) strong retrieval cue; (b) weak encoding cue and (same) weak retrieval cue; (c) weak encoding cue and (different) strong retrieval cue; (d) strong encoding cue and (different) weak retrieval cue. (Puglisi JT et al, 1988). Participants were able to recall the target words better when cues at encoding were the same when it was presented to them at retrieval, as compared to participants whose cues in encoding were different in retrieval. They found out however, that when old adults were under divided attention when received verbal cues, there was more evidence of general encoding rather than encoding specificity. Moss’ study, â€Å"Modulation of cognitive performance and mood by aromas of peppermint and ylang-ylang† focuses on how the aromas of peppermint and ylang-ylang oils help in the cognitive performance of people. Their cognitive performances were measured using the Cognitive Drug Research Computerized Assessment System. One group of participants were exposed to the aromas of peppermint and another one was exposed to the aroma of ylang-ylang. There was also a control group, in which there was no exposure to any kind of aroma. The results showed that the group that was exposed to the ylang-ylang had better cognitive performance than the control group while the group that was exposed to the peppermint scent did not have a significant difference to the cognitive performance of those in the control group. References Chastain, G. (2014). Attention. Salem Press Encyclopedia Of Health, Miles, C., Jenkins, R. (2000). Recency and suffix effects with immediate recall of olfactory stimuli. Memory, 8(3), 195-205. doi:10.1080/096582100387605 Moss, M., Hewitt, S., Moss, L., Wesnes, K. (2008). Modulation of cognitive performance and mood by aromas of peppermint and ylang-ylang. The International Journal Of Neuroscience, 118(1), 59-77. Puglisi, J., Park, D., Smith, A., Dudley, W. (1988). Age Differences in Encoding Specificity.Journal of Gerontology, P145-P150. Pointer, S. C., Bond, N. W. (1998). Context-dependent memory: colour versus odour.Chemical Senses, 23(3), 359-362. Tulving, E., Thomson, D. M. (1973). Encoding specificity and retrieval processes inepisodic memory. Psychological Review, 80(5), 352-373. doi:10.1037/h0020071 Zeelenberg, R. (2004). Encoding specificity manipulations do affect retrieval frommemory. Acta Psychologica, 107-121.

Diamond Mining :: Mine Mining Techniques Diamonds

All over the world are different locations where you can find this precious jewel, Africa being the main location. How do we get diamonds out of the earth you ask? By MINING them!!! The definition of Mining is the act, process, or work of removing ores, coal, etc. from a mine, glacial deposit, etc. Physical Properties of a Diamond Hardness: Diamond is a perfect "10", defining the top of the hardness scale Clarity: Diamond is transparent over a larger range of wavelengths more than any other mineral Thermal Conductivity: Diamond conducts heat better than any other mineral Melting Point: 3820 degrees Kelvin (the highest) Lattice Density: Diamond atoms are packed closer together than are the atoms of any other substance. Where are diamonds from? Diamonds have been found in every single continent. Most of the diamonds today are mined in African countries. They were formed by molten lava millions of years ago. Before any diamonds are found you must look for its indicator minerals. Different indicator minerals are found as you go deeper into the soil. The indicator minerals of a diamond include garnet, chromite, ilmenite, clinopyroxene, olivine, and zircon. What is alluvial mining? Diamonds can be found in alluvial, or loose earthy material deposited by running water, formations. Alluvial mining is done by the open-pit method. The process involves removing the overlying barren ground, digging up the bearing ground, and then extracting the diamonds. In Sierra Leone the technology involves shovel and pan, with some hand sloshing to gravitate diamond to the bottom of the pan so that it can be sorted out. What is kimberlite mining? Diamonds can be found in volcanic pipes filled with a blue rock called kimberlite. when mining a kimberlite pipe the initially loose and eventually hard ore material is removed with large hydraulic shovels and ore trucks. Hard rock is drilled and blasted with explosives so the broken material can be removed. When deep the mining goes underground with vertical shafts descending to horizontal drifts, or passageways that enter the pipe. It requires 20 tons of kimberlite to yield a diamond on average. How can you take part in this career? Be a Mining Engineer! Mining engineers mostly work in the mining industry, planning, designing and operating surface and underground mining operations. These mines, which are located in all 50 states and every country of the world except Antarctica, produce the minerals needed to help clothe, feed, and house the world's population.

Dr. Katharine Kolcaba and Jean Watson’s Theories on Personal Nursing Ph

The purpose of this paper is to define, describe, and explain the thoughts, feelings and beliefs of the author in regard to the philosophy of nursing practice. Philosophy is the study of ideas about knowledge, truth, nature, and meaning of a subject Merriam-Webster Online Dictionary, (n.d.). I will address the four concepts of the nursing metaparadigm and the relationships of each as they guide my practice as a nurse. This concept synthesis paper will address the personal nursing autobiography, two practice specific concepts, and a list of propositions and assumption statements that clearly connect the described concepts. Many factors influence the philosophy of nurses and their practice. The author is a registered nurse care pathways coach at the Alabama Quality Assurance Foundation with responsibilities for decreasing avoidable hospitalizations in a local long-term care facility. He has 22 years of experience in the nursing profession, including psychiatric, medical surgical, and geriatric nursing. He has developed an interest in providing advanced nursing practice as a nurse practitioner using holistic approaches as he has matured as a nursing professional. His desire to improve access to primary health care and improve the quality of care for the poor and elderly is a decisive influence on his future as an advanced practice nurse. I became a nurse in 1992. I had graduated high school in 1989 and discovered that I lacked a vision of the profession I would be involved in over the course of my adult life. I was involved in the pursuit of a career of teaching music to high school children based upon a passion for performing arts as a teen aged student. I discovered that I enjoyed performing as a trumpet player, but I did not trul... ...-concepts.html Jean Watson’s Philosophy of Nursing. (2012). Retrieved April 4, 2014, from http://currentnursing.com/nursing_theory/Watson.html Metaparadigm in Nursing. (n.d.). Retrieved March 22, 2014, from http://nursingtheories.info/metaparadigm-in-nursing/ Mitchell, S. (n.d.). Nursing: Metaparadigm concepts. Retrieved from http://nursing.pages.tcnj.edu/about/mission-philosophy/metaparadigm-concepts/ Philosophy. (n.d.). Retrieved April 2, 2014, from http://www.merriam-webster.com/dictionary/philosophy Shirey, W. (n.d.). Four Concepts of the Nursing Paradigm . Retrieved from http://www.ehow.com/list_6370576_four-concepts-nursing-paradigm.html WHO definition of health. (2003). Retrieved April 5, 2014, from http://who.int/about/definition/en/print.html What is Nursing?, (2014). Retrieved April 3, 2014, from http://www.nursingworld.org/EspeciallyForYou/What-is-Nursing

My choice of topic falls on the first one †the Barbara case

This story is about delivery of new born and the choice of sex before the birth of a child. The parents can actually have babies of the desired sex at the desired time. It also talks about choosing further – choosing the characters of a baby. This story also tells about two women living together and having to bring forth a child, fulfilling their dreams. They need not necessary adopt a baby who does not carry their blood. So generally the story is about reproduction, parenthood and choices of it.There is also an element of same sex marriage, the rights to it and legalization of the same. There is the example of man and woman relationship that one of Dan and Barbara and an example of the woman and woman one but the bottom line here is that both sets of couples have brought forth babies. The common thing about the babies is that their parents chose the characters of their babies. My response to the read story is that it is such a technology is real helping people especially in t his age where parents can not afford many babies.So getting the right sex as per the parents desire is something really good. The other very important thing is that the parents get to know if they are expecting a boy or a girl, they get to shop for the right stuff in advance, and also get the best name for the baby. I fully agree with the writer about Barbara wanting two babies a boy and a girl. It is so wonderful that technology will help people realize their dreams. I found a new thing that some hereditary factors can be altered.When Barbara says ‘ and while I was at it, I made sure that Max wouldn’t turn out to be fat like my brother Tom, or addicted to alcohol like Dan’s sister Karen’ this surprised me that one can refuse their kids to carry a negative gene that’s in the family! This makes me think that at this rate, with the current technology even diseases that run through some families will be dealt with such that babies will be enjoying perf ect health. It makes me wonder if crippled people be no more. Perhaps technology can detect this earlier and fix the problem. In my understanding science and technology will outdo nature.When this technology was lacking people just waited for nature to take its course about sex and character of a baby. Parents only knew what they had expecting after it was actually born. I really dislike the two mothers’ part. Although people should be given the right to choose how they will lead their lives; I quite dislike this one thing about same sex marrying. I think it is only fair for a child to have a mother and a father. Not two fathers or two mothers. I really like the fact that the two can realize their dreams of having a baby. The fact that the baby has both parents’ genes is to me better than the two women having to adopt a baby.

Find the leader on you Essay

Assignment 1: Finding the leader in you: Self – Assessment /Johari Window Leadership can be considered in terms of power capacity and opportunity to give to others, the desire to get involved and take action to achieve a collective goal or achieve a common goal. This power derives an estimated authority, trust or reference mentor who cannot be decreed. Leadership is no way from a status, function or any degree of responsibility. It owes its existence to the recognition of others. 1. Develop a profile of your personality characteristics and assessment results. Personality is not only specific to each, but also a psychological identity of a person distinctive behavioral singularity. It is forged throughout life, from a set of circumstances and experiences. Family executives, professionals or relationship are elements that influence personality. According to (Schermerhorn and others 2012), Personality captures the overall profile, or combination of characteristics, that represents the unique nature of an individual as that individual interacts with others. Personality is determined by both heredity and environment; across all personality characteristics, the mix of heredity and environment is about 50-50† It’s very difficult for somebody to look into the mirror and describe themself. I grew up in a Christian family. I was taught to be honest, modest, and tolerant, to respect others no matter their faith or their convictions. Being asked to describe your personality appears to be a  simple topic. On the contrary, it’s a very difficult and critical exercise. I describe myself as a hard worker. Whatever the circumstances, I have to reach my goals. I do whatever it takes to get the job done, sometimes working extra hours. I inherited that aspect of me from my parents who taught me that, â€Å"to succeed, you must work hard, because sun always shines for those who work hard†. I am not influenced by the gender and race of my colleagues or people around me. I build great relationships with people around me, they appreciate my presence and I have a genuine collaboration with them. I grew up in a multiracial community. We use to play together black and white, male and female. I learnt to respect and embrace different cultures. This helped me better understand cultural diversity. I strongly believe that cultural diversity is a value. Around me I see people with different sexual orientation. I accept and respect their choice, because they may be  influenced by their culture or where they grew up. It’s so interesting to hear people share their experiences. Taking personal initiatives is another part of me. However, I adhere to rational and realistic changes. I have the honesty to recognize my strengths and weaknesses when it comes to skills required for a job. I don’t accept a job if I can’t manage it. I’m ambitious; I love challenges because they reveal my strength and leadership. I am somebody who also learns from my experiences and experiences of others. I like to organize my work by priority and deadlines. I do this so I can produce the highest quality work in the amount of time I have. When I am in charge of a team, I share my vision with my team members and delegate duties with clear and precise instructions and expectations. I value other people’s opinions, suggestions and contributions. My friends, my classmates or my colleagues would tell you that I am a fair man, who always listens when they have something to say. I’m a reliable, flexible, and honest person always open the new ideas, new concept and new experiences. For me, failure is something that should never happen. That is my weakness. So it becomes very difficult for me when I fail to attend my objectives. It takes time for me to accept such situation. That is one aspect of me on which I should take some resolutions. 2. Summarize the result of the assessments you completed for homework in week 1. The 21st century called the century of globalization, is marked by the digital revolution following the development of the information technology. This revolution has given birth to a new form of management, based on constant and innovative changes. Today’s manager must be proactive because technology is advancing very quickly. He must master his professional environment to be effective. In today organization, the person in charge of management should be able to instigate actions and creative ideas. In the ever more demanding world of work, many companies are seeking individuals with more proactive qualities, individuals who take initiative and engage in proactive problem solving. Research supports this, showing that proactive personality is positively related to job performance, creativity, leadership and career success. (Shermerhorn and other 2012). This assessment is applied to Late Steve Job, Co-founder of Apple Company. In term of products, Apple has been at the top for a while. That company is  making products better than anyone else for years. The reason of their success is that Steve was anticipating what people’s needs would be in the future, not what they are right now. A manager has to identify where the market is heading, not where it is right now. That means, he should have a vision. That is one of Steve job traits. I can add imagination and passion. Steve Job has the imagination to create an IPhone which at that time was unique. IPhone is an assemble of six or more most needed products. (Watch, flashlight, telephone, camera, camcorder, music box, calculator and many others services). That was a genius idea. To realize this genius technology, you have to be passionate and willing to settle for a long term goal of achievement. Most companies failed because they put little emphasis on the future. They were focus on day by day management. Kodak was leader in cameras and most photographic supplies. They did not understand the digital revolution. They tried year after year to maintain the same routine. They did not understand people’s need and didn’t integrated changes provided by the outcome of digital technology. That type of management brought the company down. They lost a big part of the market. Transformational leadership style in today organization is most efficient. Leader’s mission is not only to maintain the organization’s stability, but also to bring innovations, high productivity and employee satisfaction. Leaders should inspire followers. Managers or Leaders in charge of organizations should be equipped to challenge conflicts every day, either from employees not willing to change or from organization’s customers or others. Conflict is inevitable among humans. It is a natural outcome of human interaction that begins when two or more social entities engage one another while striving to attain their objective. (M.Afzalur Rahim. 2001). A manager should give all parties to a conflict an equal voice, regardless of their position, length of service or political influence. People in conflict can become defensive if they feel they are being marginalized or are going through a process leading to a predetermined outcome. Time is an important but limited resource that we never seem to have enough. So, a manager must be a well organizing person. He should prioritize, planning and understand completing activities of the organization. Most organizations today are taking organic characteristics. No matter the design, to succeed, leader must socialize with his colleagues. He must be a team player and should have a strong  self-awareness. He must get his followers his passion and his visions. Successful leaders today involve employees in all aspects of the work process: design, manufacture, inventory, marketing. Leaders create team. They don’t issue orders from above. Dale Carnegie and others. (1993). Today’s manager must be proactive because things are going very quickly. He must master professional environment to be effective. 3. Analyze how attribute / scores speak to your relationships and career. By analyzing the results of this self-assessment, I discovered my strengths and weaknesses. My results have revealed the leadership qualities that I have and what I don’t have. Self-assessment # 22 reveals to me that I met more than seventy percent requirements needed to be a manager 21st century manager. I manage stress effectively and focus on the objectives. I socialize with people in my environment. I listen to my intuition when necessary and like to take initiatives. However, I have to personally set my skills to work to a higher performance standard. I work as a manager in a multinational company which retains its value and its name from the quality of products and services it offers to its customers. This conceptualization of standard is not always accepted by all customers. Consequently, to meet my financial goals and also to provide customer satisfaction I sometimes take the decisions to violate the established standards. Transformational leaders typically have charisma and are known for their ability to develop a vision and the ability to inspire others to follow them toward it. The results of transformational leadership take time. Transformational leaders must invest time and confidence; build energy to convince their followers to share their vision. Today, organizations that are not highly equipped and prepared, and who hire transformational leaders are likely to be frustrated and disappointed. It would be important for me to improve my skills on Organizational Leadership style to be able to succeed in my mission. Organizational leadership skills are also required to stabilize an organization because without stability, you cannot install a real vision and get people to share it. The organization that I work for was created by a dozen people whose common goal is to make profit, but with different approaches. We’ve an organic design preference organization. Employees are sometimes under pressure from the shareholders to increase  productivity. That pressure develops stress on employees. The stress generally impacts employees and their individual behavior. It stimulates their instant creativity and generates short-term enthusiasm. In such situation, employees works hard not to improve the company productivities, but to save their job. They become irritable, nervous and resistant. Otherwise, some employees loose the job satisfaction. All those aspects off stress have impact on company productivities. A manager should be able to anticipate and manage employee stress. I understand the necessity for a leader to have both type of leadership style. Definitely, I have to improve my skills in the style of Organizational leadership. My intuition level is above average, but I believe that I’ve room for improvement. The intuition is an important character for a leader because you have to read between the lines to anticipate action. I am able to improve my intuitive skills. Under the management of conflict, I’m pushing for compromise. I think it helps to calm passion and save time for manager and employees. However, I recognize that a leader must sometimes impose his ideas if he strongly believes he is on the right path. In this case the leader must be prepared to face resistance from other parties which may complicate the process. I firmly believe that the leader must be able to manage conflicts and get away without too much damage. Conflict management is also a part of my daily activities. You cannot be a good manager in an organization when you only choose solutions that favor you, especially if you’ve several customer/employee complaints. You have to be open and willing to compromise. Employees and customers may not be always right, but as a manager, I must listen to their complaints and provide satisfactory solutions. I feel more comfortable in an organization that values long-term relationship; one that emphasizes systematic career development, mandates regular training, and provides promotions based on gained achievement and expertise. I recognize that it is beneficial for an organization to train its employees from top to bottom. This instills in them the true value of the organization even though it may not provide a guarantee of stability. It often happens that the well- trained staff leaves the organization to go elsewhere for a higher pay and benefits. To create a balance, I apply the concept of just-in-time training to minimize destabilization of the organization.

Hanover Jamaica

The Hanover Revolt of 1776 AP-HIST 1050 Dave Cousins November 21, 2012 The Hanover Revolt of 1776 Two documents which discuss the slave revolt in seventeen seventy-six are titled as â€Å"The Jamaican Slave Insurrection† by Richard Sheridan and â€Å"Testing the Chains† by Michael Craton. Both these documents contain these historian’s perspectives about the seventeen seventy-six slave revolt. These documents both have similarities and differences and contribute aspects with the seventeen seventy-six slave revolt. Sheridan’s document is very detailed discussing the life of the maroons from before and after they signed the treaty.Sheridan’s document also discusses the events that occurred before the slave revolt, what caused the slave revolt, American Revolution, and the plot of the slaves. Sheridan’s document goes into depth and presents many details on what he is trying to say. On the other hand, Craton’s document only discusses one ma jor event which was about the plot of the slaves. With no evidential proof on what caused the slave revolt, these historian’s share with us there perspectives and gives us an idea on what some of the answers to our questions might be.Before the slave revolt occurred in seventeen seventy-six, there were many other slave outbursts that occurred in the past. It was stated in Sheridan’s document that after years of getting ambushed and attacked, the whites sued the Maroons for peace. The Maroons and the whites eventually signed the first treaty which occurred on March seventeen thirty-nine. The rebellions began to get very frustrated with the maroons do to the fact that there have been no plans of attack since the treaty was signed. Although, in seventeen sixty, slaves from numerous plantations in the parish of St.Mary fought back. This attack was successful due to the fact that the slaves broke in a fort and acquired arms and gunpowder. This led to the action of the slave s going from plantation to plantation killing the whites and black recruits were increasing. With the understanding of what situations occurred before, during and after the slave revolt in seventeen seventy-six, it is questioned among us on what caused the revolt? Although there is not much evidential proof on exactly what caused it, but there are historian’s point of views such as Sheridan’s.In his document, Sheridan mentions that hard labor and harsh punishment were cited as strong motives by several slaves who were examined by magistrates of Hanover parish (Sheridan, 299). In Sheridan’s document there are an example from both Orlando Patterson and Monica Schuler who confirm that, â€Å"most of the conspiracies and revolts in the period of this study began on estates belonging to absentee proprietors† (Sheridan, 299). Slaves were forced to work harder so that the white men would produce large profits and salaries for themselves. Sheridan states that the se factors were the reason why the slave revolt slowly began.The slaves were eventually getting fed up and tired of the treatment they were receiving from the whites. Most of the slave outbreaks throughout Jamaica within this period began on estates belonging to absentee proprietors (Sheridan, 299). Absenteeism resulted in gross mismanagement of estates by attorneys who forced the slave to work far beyond their strength, to produce large profits for principles, commissions and salaries for themselves (Sheridan, 292). Absenteeism is an example of how slaves were treated shamefully, because of food shortages and huger brought misery and dissatisfaction to these slaves.Thus the harsh punishment and dissatisfaction mainly led the slaves to discomfort, which then led them to created rebellion. It is questioned throughout these documents as to why these slave outbreaks occurred and to what the real motive was behind plots. It is stated in Sheridan’s document that the slaves plan to attack the whites when they were most vulnerable. In this case it was said to be they were most defenseless during a Christmas Holiday. The slaves planned to take advantage of the white’s weakness; in this case they planned to patiently wait until the white men removed their military unit so an attack would be more effective.The plot to raise an attack on the white people was discovered on Monday, July 15th. Both Sheridan and Craton state in their documents that July 15 was indeed the correct date for the discovery of the plot. Although, in the documents the stories that led to the discovery of the plot are both dissimilar. In Craton’s document he states that a domestic slave was found with his master’s pistol. While in Sheridan’s document he gets more into detail with it and explains that a slave boy was discovered to be holding a pistol while filling it with oil and cotton.On the other hand, the after math of this situation is both similar on the docum ents. Stating that forty-eight ringleaders were arrested and imprisoned and that six of the most obviously guilty were executed within the next couple of days. In both documents Sheridan and Craton both mention the same slave. Although Craton spells the slaves name as â€Å"Pontiac† while Sheridan spells the slaves name as â€Å"Pontack†. The significance point about this slave is that in both documents it states that this man was a run away slave who was part of the â€Å"Blue Hole estate†. This led to the actions of getting captured and interrogated.The white men interrogating Pontiac by pressuring him into giving out details about the rebellions. Instead of answering the question, he changed the subject and talked about the maroons and how Billy and Asherry were advising the slaves on what to do and that they were going to support them. This leads to the conclusion that even though there is not evident proof that all the maroons united with the slaves, there is evident proof which is written in both documents that Billy and Asherry did. Maroons were eventually replaced by slave rangers to chase down runaways after this incident.Jamaican’s economy had an extraordinary growth from the Maroon treaties of 1739-40 to the outbreak of the American Revolution in seventeen seventy-five (Sheridan 293). Sheridan states the five parishes which are the Hanover, St. James, Trelawny, St. Elizabeth and Westmoreland. It was very understandable that the slaves out numbered the white men vastly. In seventeen seventy-four St. James had 12,557 slaves while there were only 478 whites. This can also be said in a ratio of 26:1. In the document of Craton it is stated that the ratio in the Hanover from black to whites was 25:1.Similarities do occur in this situation as both documents notify the ratio which is not exact but very similar. With this being said, a major comparison also is identified within the two documents with the relative subject. In Sheri don’s document it is acknowledged that from the years 1763-1775, sugar plantations increased from 429 to 775. While in Craton’s document he states that there were 75 sugar plantations starting at the year of seventeen seventy-fifty. Revered John Lindsay D. D is a man who is mentioned in both Sheridan and Craton’s document.He states linked conspiracy with revolutionary ideology (Sheridan, 300). This is stated by Revered John Lindsay D. D within a letter that he wrote. This letter can be found on page 175 of Craton’s document and on page 300 of Sheridan’s document. This letter by John Lindsay was written to a man named Dr. William Robertson, who was a famous historian. The letter informed William Robertson that while slave insurrections were not uncommon, the conspiracy of seventeen seventy-six was unique in its involvement of both the Creole and house slaves (Sheridan, 300).John Lindsay then discusses in his letter how when the whites are sitting at the table, where there is a waiting man behind every person; the topic of American Rebellion has been disaffected amongst us (Sheridan, 300). Another example which is found in Sheridan’s document is from Stephan Fuller. Stephen suggested that the American Revolution may have been partly responsible for the slave revolt scare of seventeen seventy-six. In other words, after reading both documents it is clear to the readers that different historians discuss events and situations that are similar but yet different at the same time.In this case for example, Sheridan spells the runaway slaves name as â€Å"Pontack† in his document, while Craton spells it as â€Å"Pontiac† in his document. This only proves that there are no evidential proof and true facts on the seventeen seventy-six slave revolt. Analyzing both documents, it is clear that the main question asked and still unknown is â€Å"what caused the slave revolt†. This question was not answered in Cratonà ¢â‚¬â„¢s documents, with the assumption that he did not know what caused it. While Sheridan states in his documents that the main cause for the revolt in eventeen seventy-six was due to the fact the slaves were just fed up and tired of the treatment that they were receiving. Understanding Craton and Sheridan’s point of view in their documents, it is too quick to judge which information is false or which information is the most accurate when reading the detailed events and situations during the revolt. As a historian there is no certainty that what your saying is correct or a fact, but a point of view from gathering information would never hurt or interest one historian after another.

Americans Are Wasteful People

Americans are wasteful people How much do Americans waste? What a good question. Americans generate 30% of the world’s garbage. Americans waste many different things over 10 years. However, the government is taking measures to fix the problem, and Americans are contributing to reduce this problem. The wastefulness of the population is a major problem in USA. A wasteful person is one who is inclined to waste. Thus, recycling is not part of their daily routine. A wasteful person is characterized by useless consumption.Americans have become increasingly wasteful since mid-1990s. In the 1990s, the American population was wasting significantly high amounts of several goods, and no one was recycling. In 1990, less than 2% of America total waste was recycled. Americans were annually wasting 130 million dollars of energy and 165 million dollars of food. In addition, each American wasted an average of 2. 3 million liters of water per year. The most dangerous items wasted by America are : water, paper, energy, glass, food and plastic.For example, by not turning off the water while showering, Americans wasted 130 million dollars of energy and over 2 million liters of water. Americans often left their lights on when not needed. Trees were being unnecessarily destroyed to produce paper because only about one third of the paper produced was being recycled, and only to 37% of glass and 7% of plastic were recycled. Thus, resources were wasted unnecessarily. America started facing this big problem. Of course, the government wanted to reverse the problem and implemented measures.These measures were implemented to promote everyone to recycle. Recyclable trash receptacles were put all over the cities. TV and posters advertisements were made to encourage everyone to recycle. Investments in the recycle industry increased. Resources that were not recyclable were used to produce final goods and were replaced with recyclable goods. For instance, pickles used to be sold in jars; h owever, now there are sold in plastic jars. Other measures are going to be implemented; however, the ones already implemented are solving the problem.As Americans started to see these measures being implemented, they were really encouraged. Americans started to be less wasteful. Home-recycling increased, and energy consumption decreased. For instance, those unnecessary lights were turned off. Useless water consumption decreased, so Americans had water running only when needed. Although many actions are needed, 77% of all Americans are now recycling. The government measures were successful, and certainly waste will decrease as time goes by. The environment is clearly better. Americans are wasteful people, however they are wasting less.

Business Plan

Mission Statement Sound Noise, a State of Indiana S Corporation, spotlights unconventional music, merchandise and entertainment typically overshadowed by mainstream ideologies. It speaks to the shared experiences of Generation Y and The Urban Trendsetter. It provides fair compensation to its employees, a fair return to its owners, and a fair royalty to its artists.Goals * Establish and grow The Company into a full service record label, merchandising ND multimedia company * Create a steady stream of revenue from record sales, digital sales, merchandising, licensing and live performances Keys to Success * Focus on creating a consistent stream of high quality songs and music related products * solve problems with Independent marketing, promotional and advertising budgets * Ensure products are delivered on time, financial are managed effectively, marketing and promotional budgets are monitored, and develop successful growth strategies * Focus on internet presence and building the foundat ion for a recognizable web brand Financial Requirements Sound Noise (hereafter referred to as The Company) seeks a capital infusion of $100,000 to continue building on the foundation already established by the company. This money will be used to cover costs associated with creating a consistent stream of music related products, marketing, promotion, and working capital necessary to establish and grow The Company into a successful multimedia organization. We plan to repay the balance of this loan amount in the span of approximately three years. We also plan to immediately begin repayment of the loan Interest at a rate of 6% or $500 per month.Further information regarding these procedures is outlined later in this plan. PRODUCTS AND SERVICES Our current sources of income include but are not limited to the following list of products and services: * Retail sales of Cads. DVDs and other multimedia formats * Sales of T-shirts, Jackets, tour books and other promotional merchandise * Royalties and fees earned from performances of recordings on radio and television, on the Internet, in movies, and in commercial venues such as restaurants and nightclubs * Live Performances Recorded Music Sound Noise will spe nd a large portion of their creative energy on writing song lyrics ND composing music.The company commits to producing and recording a steady stream of high quality music for public consumption to equal no less than two songs tots chains, at live shows and over the internet via various online and offline distributors and aggressors. The Company will also sell digital music in the following formats: Complete Album Downloads, Full Track Downloads, Mobile Only Full Track Downloads, Polyphonic Rhinestones, and Arranging Tones. We plan to make these items available through structured licensing agreements with popular online retail (I. E. I Tunes, Music, and Rhapsody). Merchandising ere Company will manufacture and produce a large variety of merchandise at the lowest possible costs.Every piece of merchandise, once sold, becomes a living piece of advertising for our projects, creating a dual benefit for our company and its consumers. These items will include but are not limited to the following: T-shirts, CDC, Posters, Sweatshirts, Hats, Jackets and other collectibles. Live Performance ere Company will focus on live performance venues and the relationships with booking agents as a marketing and advertising supplement to drive record and reassigning sales. Licensing As the owner of the masters and the publisher of our own catalogue of songs, The Company is guaranteed a certain bundle of rights by law. Because we own all the rights, anyone who wishes to use our song must first obtain our permission.A film or IV show needs to borrow only two of these rights: the right to use the actual recording (our master), and the right to use the underlying composition that the master is based on (our song). The permission we give them to use the master is tendered in the form of a contract called a master-use license. The permission we give them to use the song itself is tendered in the form of another contract called a synchronization license. Both these licenses can be combined into one agreement if the publisher and master owner are one in the same. MARKETING PLAN ere Companys marketing will revolve around 4 basic online and offline mediums: Radio, Reviews, Road and Retail.Sound Noise will use the strategies of this plan to attack all four principles simultaneously over the course of the next three years. This Nail determine the true value of The Companys music and validity of our business. To et the most of these 4 mediums we must first prepare a polished and professional press kit and update our online presence. The Company explains in more detail below. The costs for these items are listed in the Start up Cost spreadsheet in the Financial Statement. Professional Press Kit Includes: geography A professional one page biography will be written to provide press, radio and fans with a complete concise story behind the music of The Company. Photo Shoot A full service digital photo shoot will be performed to provide high resolution mages for The Companys Namespace Page, Blob and Press Kits; both online and offline. Electronic Press Kit -An online version of The Companys press kit will be created and maintained to allow for easy access to floggers, Journalist and other press outlets to cover its music. * Download Cards Similar to tunes, this plastic or recycled cardboard business card sized gift cards come with a unique download code to be entered on the web that will collect data about the fan downloading (I. E. ;mail, address, zip code, age, etc. ) * CD Manufacturing Professionally copy of The Companys latest releases. Online Presence * Customized Namespace Layout A new layout will be designed and published at http://www. Namespace. Mom/semiconscious to maximize fan experience and brand exposure on the #1 music discovery destinations on the web. * The Sound Noise Backbone A new Backbone layout will be designed and published to NNW. Backbone. Com/semiconscious. Musicians will also receive their own new designed Backbone page. Backbone will be updated weekly with amps, pictures, video and commentary from The Company. The blob will serve as a two way communication between The Company its fans and stakeholders. Once the professional press kit and updated online presence is complete, The Company will move forward in presenting The Companys products to the mediums that are illustrated and outlined in detail on the following pages.Reviews ere Company will do as much as it can to effectively promote ourselves in the press; however we anticipate the need for a full time publicist. * The Company will pay a full time professional publicist at a rate of $500 per month to secure interviews and reviews in both online and offline publications. The first step in assisting the publicists is to compile a list of appropriate press accounts (I. E. Outlets) in our target racket college press, local magazines and newspapers, fanzines, online press and media, etc. Note that our list will include press that is not primarily focused on music, but which music fans read for example, fashion or auto magazines.Evaluation of our press and publicity efforts will include the monitoring and tracking of single, album and concert reviews, as well as interviews and features regarding our label and its acts. Radio ere Company will do as much as we can to effectively promote our record ourselves to commercial and college radio; however we anticipate the need for an independent radio promoter. The Company will pay a professional college radio promoter at a rate of $500 per month to secure radio spins on BEDS/COM tracked radio stations. In addition, The Company plans to use highly influential online services to market its music to radio. These services will be paid at a rate of $1,000 per month. We will assist the efforts of the radio promoter by creating a comprehensive list of station information. Servicing radio involves providing the MD, PDP, Dos and Promotions/ Marketing Director with full-length CDC and singles, and updating appropriate radio personnel with information on our acts and developments with our label (new leases, upcoming concerts to add to the concert calendar, special promotions in the area, T-shirts, posters, flyers, etc. ). Evaluation of our radio promotion efforts will Include the monitoring and tracking of ads, level of rotation and overall chart statistics (Billboard, BEDS, and College Music Journal). Road En plan to Join The National Association of Campus Activities to maximize the number of paid gigs per year. These shows easily become multi media events a place to sell Cads and other merchandise. * The membership rate for the NCAA is $750 as described in the start section in the financial plan. The Company will also SE online booking agencies to find high profile, paid gig. We will pay those services a total of $500 per month. Retail Marketing While no one element of our marketing mix is more important than the other, we will tie as much of our marketing efforts into retail as possible. The first step will be to build a comprehensive list of music blobs that make sense for The Company. Secondly, we will service the online record stores (I. E. tunes, Rhapsody, music, Amazon MPH, All and more) with current releases, promotional material, and point of purchase advertising. * The cost of distributing The Companys product will be TA rate of $100 per month. Online vs..Offline The Straddle is a term coined by professor/flogger George Howard to explain the difference between online and offline market. The balance act necessary to leverage both worlds is something that is not so often talked about, but one that most successful acts are already doing. * The cost of online and offline advertisement will cost the company $1 500 per month For independent artists, this concept is even more important to grasp. Namespace and other social networks have given rise to a generation of musicians who think they can become an instant success from their opts. Truth is, if you fail to create a real connection with the fans or friends you make online, you will ultimately loose them all offline. Our Street Team The street team is an integral part of The Companys marketing plans, and a significant portion of every artists marketing budget is dedicated to manufacturing promotional items for street team use. The street team will be an extra set of several arms and legs scattered across the country supplementing the efforts of our publicist, radio promoter and general managers. * The cost to properly fund our street team will be $300 per month MANAGEMENT PLAN Brandon Ernest President ; Aaron Fisher Secretary Brandon has managed UPS for 3 years and is looking to take his experiences and knowledge to his own business. He is also musically trained on trombone, guitar, piano, and drums.While Aaron Fisher is a graphic design major looking to take his cameras where ever life leads him. Also equipped with computer gear made by apple overseeing design operations is his dream. Both men are musicians at heart and the music industry is full of heart. Gerard Brooks (aka Rush) UP Operations He is the eldest of 4 children and was raised in a single family home by his mother. His responsibilities, at times, seemed overwhelming in comparison to others his age. His hard knock life bestowed him with a make it happen now attitude. Life has not always been beneficial for him, but deep, perspective thinking and speaking it real is truly evident in his music.Gerard began music Just by making a rhyme for fun in the Once the crowd heard my rhyme, they went wild and I received such an adrenaline rush hence the name Rush. Ralph Kay (aka Picasso) UP of Sales Picasso, the eldest of 3 children, was part of one of the only African American families in the area that had both parents living in the same household. Although a two parent household might sound normal to many people, Ralph understood that it was not at all a normal occurrence. Because of his secure environment, he grew up with a care free, all is right with the world attitude. Nothing seemed to concern or worry him much, still does not. This fosters his ability to paint beautiful pictures with words and use his witty humor along the way.